Masters 2021 Unlike Any Other, Two Seasons In A Row
In all honesty, American Taxi Cab of Augusta is one of Cab Companies given Privilege to have access to Augusta National Property during the Masters Week Golf Tournament. It is a week in which regardless of Google Algorithm, determining fate of Taxis, Cabs, Uber, Lyft and other Ride Hail Apps, there is enough business and money to make for all Cab Drivers and Ride Share Company drivers. As a matter of fact, whether you use the search term: Augusta Cabs near me, Taxis near me, Taxi, or Cab, Cabs Taxicab, you are guaranteed a search result of American Taxi Cab of Augusta. Interestingly that was until April 2019 before the Pandemic. Since then, every business has been impacted one way or the other around the world, in the nation, and especially Augusta GA.
2021 Masters may become second season in a row that Covid 19 will affect in a very bad way. In fact, attendance plans keep codependent city of Augusta on edge heading into April. 2021 Masters Tournament begins on Monday April 5 and ends on Sunday April 11, and still Augusta National Golf Club hasn’t made public how many patrons will be allowed to attend the season’s first major when it returns to its traditional April date as a rite of spring. Cameron Wiebe, the general manager of Champions Retreat down the road in nearby Evans, Georgia, host site for the first two rounds of the Augusta National Women’s Amateur the week before the Masters, says the local community still hopes the Masters will breathe life into the Augusta economy.
How much did a patron-less Masters hurt local businesses? Wiebe says it was “significant” before elaborating that the corporate hospitality that the club typically hosts when Augusta becomes the center of the sporting universe for one week was all but non-existent in November and was consistent with the rest of the clubs in town. The announcement in January that the Masters would be played in front of a limited audience once again cast a somber mood over the city. The hope is that Augusta National will allow 30 percent to 50 percent of its usual capacity in April. This is purely based on anecdotal evidence, but a high percentage of locals have reported being informed they won’t be allocated tickets this year. It has led some to believe Augusta National is trying to support the local community by offering tickets primarily to out-of-towners who will occupy hotels and spend dollars at local establishments that are used to making a killing that week. And while attendance will be limited, it still has produced enough demand to jack up prices, a Masters tradition unlike any other for local businesses. A room at The Partridge Inn, a longtime social epicenter of Masters week and part of the Hilton family of hotels, is priced at an average of $959 per night during the tournament compared to $110 per night for Thursday-Sunday this week. Still, the current headwinds have been a big blow for the city, and the reduced attendance this year won’t go unnoticed. This second wave of limited Masters Revenue is going to hurt, and it will show itself at some point. Hopefully everything will return to normal in 2022